About Us

"Quality is never an accident; it is always the result of a high intention, sincere effort, intelligent direction and skilful execution; it represents the wise choice of many alternatives."

The UGGYS Story

Ahhhh, that feeling of slipping into my very first pair of ugg boots remains unforgettable. That cosy and warm feeling of comfort slowly moving from my toe to head, leaving me with a sense of pure joy – I was hooked! But, there was a little problem: I looked as if I was wearing two fat sheep on my feet. My feet looked enormous, puffy and out of shape. Oh how far we have come.

On my journey to create the perfect ugg boot, I decided that UGGYS GENUINE boots will always come in the best quality, comfort and fit. We would provide an awesome shopping experience for our in-store and online clients but also all our boots simply look the best whether they are worn or brand new.

After thousands of hours of hard work, unbelievable support from my family and friends and last but not least incredible team work from our UGGYS team I can honestly say: “Once you own a pair of UGGYS ugg boots, you will become an UGGYS lover for life”!

Thank you soooooo much for loving our products and believing in us!

The UGGYS Mission:

The UGGYS brand is about exquisite quality UGG Boots, clothing and accessories handmade of the finest materials for the discerning client whose priority is to look and feel good. Every UGGYS product is designed for ultimate comfort, warmth and perfect fit. At UGGYS we provide world class customer service before, during and after sale by training and empowering our team, facilitating and monitoring our client’s feedback and continually improving through innovation.

The UGGYS Values

  • Quality
  • Customer Service
  • Team
  • Fun
  • Being at best every day
  • Doing more with less
  • Learning
  • Respect
  • Being genuine
  • Integrity
  • Success
  • Belief
  • Innovation
  • Environment/Sustainability

Quality has always been the most important thing to me since UGGYS was born. Even when I was standing there with my 100 pairs of UGGYS a little display on a single trestle table, my little money box that I was enormously proud of I knew I was selling the highest quality ugg boots in the world - since day one.

Dana Beament
Founder & UGGYS Lover